As a graphic designer, Lucía Celdrán believes functionality should be infused with beauty and harmony. She uses alluring simple lines and geometry to achieve a timeless esthetic, allows each design to “breathe” and doesn’t fear empty spaces.
After studying Arts and getting her degree in Photography and Film in Madrid, she received a scholarship to work as a studio assistant in Munich, where she also graduated in Photography and Media Design.
A confessed admirer of designers and art theorists like Wassily Kandinsky, Josef Hoffmann or Ladislav Sutnar, Celdrán aims at the spirit of clever simplicity and innovation of the beginning of the 20 th Century, when many creative minds were seduced by rejecting the excesses of the past and looking at design through the lens of industrial progress.
Establishing a paralelism with the present-day fascination for technology, she combines the zeitgeist of the past with today’s codes. The result is a stimulating visual language full of smart references to grounbreaking movements such as the Vienna Secession, the Bauhaus or Constructivism.